Celebrity Book Clubs
This week we've had the opportunity to explore controversy over books, celebrity book clubs, fake memoirs and author mills. While some of these are headlines I have skimmed in the past, it was interesting to read them with intent this week.
While the phenomenon of the Oprah Winfrey book club has slowed down over the years, there has to be something said for a book club that has been around for 26 years. Yes, some of the hiatus' have been long and she has changed her format over the years from inviting the authors to her show to most recently to hosting the book talks on her Apple TV program and reducing the number of books each year, but we can't deny that she has brought books into the top of the book charts for many years. As Butler, Cowen and Nilsson showed in their study "from 1996 to 2002, an Oprah endorsement was enough to bring a book up into the top 150 bestsellers in America, and almost certainly guaranteed a sturdy spike in the rankings in the beginning, followed by a prolonged period of strong sales for months to come." Lucky are most the authors that have had a book selected for her book club. Even author James Frey, whom years ago was called him out on television by Winfrey for his inaccurate account of his personal life unfolding in A Million Little Pieces, gained from being on her book club list. Just recently she has been bound to another book/author controversy with American Dirt, receiving messages and letters from fans asking her to remove this book from her 2020 Book Club list. While people might be calling for her to pull it from her list, the continued controversy continues to keep the book title in the news.
Reese Witherspoon and Emma Watson also have book clubs, but far less controversial. Emma Watson's focuses on feminist classics while she is serving as a UN Ambassador. While she encourages fans to read strong women literature it is done is a far more subdued and limited manner.
Reese Witherspoon recently announced a position for her book club librarian and her Hello Sunshine Book Club encourages reading and an online discussion of books. Notes from the authors give an extra insight to the books. Will her book club garner notoriety of Oprah's, we don't know.
Maybe celebrity book clubs will be a trend that will fade, but 26 years and counting tells me they have found a niche. Following celebrities via social media is a trend that is only growing and I would guess that as celebrity book clubs continue to build an online social media presence their popularity will continue to grow. What I hope is that it is done out of a love for reading. I hope their book selections are done based on what they want to read, not done as a financial gain. I hope that their book clubs continue to inspire a love of reading.
Butler, R. J. ., Cowan, B. W. ., & Nilsson, S. (2005). From Obscurity to Bestseller: Examining the Impact of Oprah’s Book Club Selections. Publishing Research Quarterly, 20(4), 23–34. https://doi-org.proxy.ulib.uits.iu.edu/10.1007/s12109-005-0045-2
https://hello-sunshine.com/

