Promoting Romance
I would use an integrated advisory to promote the romance genre; linking books, audiobooks and move resources within the library. This would be a great opportunity to link a fun display with library resources and programming.
To: ABC Library Director
From: Jennifer Anderson
Date: February 19, 2020
RE: Promoting romance genre
Attached you will find my detailed plan for using a display and integrated advisory to promote the large selection of romance genre materials we have. I believe this genre is currently under circulated based on perception and we can help patrons expand their reading prosectives and promote other library resources and services.
An overview of this promotion would start with display, as we do for other topics, celebrations and genre's. This book display would predominantly showcase a variety of romance genre books, sharing mostly fiction books, but when appropriate non fiction that would fit. Display visuals would include statements like, "If you liked ___ then try ___" This will include highlighting non romance books that might have some read alike features to a romance book, encouraging readers to try something new. It would also include linking current romance novel readers to other romance (historical, relationship and mystery) novels, but also exposing readers to graphic novels, memoirs, poetry and nonfiction. These "If you like ____then try ___" prompts will also include encouraging patrons to try audiobooks, and eBooks. I would also include pairings of romance novels with movies that we have available on DVD or through streaming services offered. To keep the display fresh feeling I would also include a "Blind Date with a Book" section with a fun raffle prize for returned date slips/reviews at the end of the promotion.
I would like this to also include programs around the 'romance' genre that could include a book club with a romance book, promotion of nonfiction would include a cooking class, flower arrangement course
I love the professional presentation of your ideas to promote romance books. I especially like your idea to have pairings of romance books and DVDs; it's setting up a perfect date night! A raffle prize with a blind date with a book display would be sure to increase engagement, too! The cooking class sounds terrific as well; it could promote couples having date-nights in, instead of going out to eat, since they'll have cooking/recipe ideas gained from the program. You've sold me on reading romance books!
ReplyDeleteI really like the read alike aspect of this. I think the read alike column on Novelist is one of its best features. To have a physical version of that is genius! The best thing about it is that it can easily work with other genres. I also agree with Brittany that the blind date and raffle is great because it encourages even more engagement.
ReplyDeleteGreat ideas! I especially loved that you tied this in with programming! I bet the flower arranging and cooking class would be very well attended, and you could even do a quick book talk or two a those programs. Excellent ideas. Full points!
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